Radio Commercial Disclaimers

The advertisement is presented by a cheerful, uplifting, enthusiastic reader. The voice is clear. You understand every word. You are convinced that the product is wonderful, will give you infinite happiness and will cure all your ills.
After the ad, the disclaimer is played. The disclaimer is read extremely rapidly by a boring, monotonous reader. Sometimes the voice is electronically sped up, with the silence between the words intentionally deleted. The audio level is deliberately set much lower than the ad. Loud music or noise is purposely played over the voice.
THEY DON'T WANT YOU TO HEAR THE DISCLAIMER! But they played it! They fulfilled their legal "obligation." Their lawyers are happy.
The disclaimer is hard for consumers to understand. It is not presented clearly and conspicuously so that consumers can actually notice and understand it. It is presented so that the listener ignores it.
On TV ads, the disclaimer is shown for 1/3 of a second, in print that is far below the resolution of the TV screen. In order to read it, you have to record it, and then freeze the frame.
I know that corporate lawyers are despicable low-lifes, so I expect this sort of thing. But the advertisers are hurting themselves! These disclaimers tell me that the advertiser is NOT TO BE TRUSTED! They have something to hide. The ad is meaningless, because the disclaimer contradicts it. I will not buy from an advertiser like that!
If you want me to believe you, then read the disclaimers with the same clear, enthusiastic voice as the ad!
The latest trick is to play the disclaimer BEFORE the ad! The listener has no idea what the ad will be, and so the disclaimer is totally meaningless.
Also, the listener may just think that the disclaimer is about the ad that just played.
Clever, these lawyers.